With the continuous development of the social economy, people's living standards continue to improve, and social consumption concepts are gradually changing. From the beginning of seeking food and clothing, people are now more pursuing the spirit and material consumption concept. Outdoor sports, fitness, tourism, and other activities that are beneficial to physical and mental health are getting more and more attention and growing rapidly, and consumers' demand for outdoor products is also increasing.
Relevant statistical reports show that the total retail sales of outdoor products in China in 2019 reached 25.02 billion yuan. With the strengthening of people's safety awareness, more and more reflective materials are used in outdoor sports goods to increase people's visibility at night, and the outdoor sports goods market has become an important application field for reflective fabrics.
In recent years, with the advancement of reflective fabric technology, various types of reflective fabrics maintain a good reflective effect while also taking into account the feel, comfort, and practicality of the fabric. The printed reflective fabrics and colorful reflective fabrics independently developed by Lanxiang are more It combines the aesthetics of the fabric and adds fashion attributes to the product. When applied to outdoor clothing, bags, shoes, and hats, it is deeply accepted and loved by consumers. The outdoor products industry is an emerging and fast-growing sunrise industry in China, and reflective cloth is one of the indispensable materials in the outdoor products market. Therefore, this is both an opportunity and a new challenge for reflective material companies.
